SAMANTHA POTTER TO DRIVE
ALLEN & HEATH USA COMMERCIAL
AUDIO FIELD SUPPORT
Allen & Heath USA
has made a key
appointment as part
of its increased expansion
into the commercial and
install market. Based in
Kansas City, Missouri,
Samantha Potter has been
tapped to fill the Field
Support – Commercial Audio
role. Working under the
American Music & Sound
(AM&S) umbrella, Potter will
assist and support further
adoption of Allen & Heath solutions in the United States
installation market across all verticals. With a long history
of hands-on live audio mixing as well as successful stints as
a freelance System Design Consultant, Technical Producer,
and IT Media Supervisor, she has established herself as an
industry thought leader.
“My work as an author, editor, and educator with
ProSoundWeb, Church Sound Magazine, Church Sound
University, and many other pro audio industry publications
has really helped me form a good ‘lay of the land’ across the
pro audio industry,” said Potter. “I’m excited to pair up my
background with the stellar audio pedigree and install product
offering at Allen & Heath and take us to the next level.”
Tim Schaeffer, Senior VP for Allen & Heath USA added,
“From next generation audio matrix solutions like AHM-64
to tools like our Custom Control app and award-winning
range of IP controllers and I/O, no doubt Allen & Heath has
powerful solutions for education, worship and corporate
installations. Adding powerhouse folks like Samantha to
the team will allow us to amplify this message and it goes
a long way in demonstrating our goal of being the go-to
audio brand — not only touring engineers and live sound
pros, but also for integrators and consultants who put audio
quality and ease of use at the top of their requirements list.
We’re excited to have Samantha on board to drive these goals
ahead.”
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